WHO IS FLIP THE SCRIPT?

Flip the Script Apparel was started in 2025 by Gregory Kuz.

For 2026 our proceeds will be supporting the Main Street Project in Winnipeg.

For more information about the amazing work they are doing, please visit:

https://www.mainstreetproject.ca/

Our Purpose

To represent people who refuse to let circumstances decide their outcome and to use our success to help more people access mental health and addiction treatment.

Our Mission Statement

Flip The Script creates streetwear for people who refuse their fate. Through bold design, honest storytelling, and community action, we represent those who find a way or make one, while directing 20% of profits toward mental health and addiction treatment.

Our Vision

Our long term goal is to be a globally recognized streetwear brand that proves difficult circumstances do not have to determine a person’s life.

Our Promise

Flip The Script creates clothing that makes the wearer feel capable, composed under pressure, dangerous to underestimate, and unwilling to accept the expected outcome.

Unlike conventional motivational apparel, Flip The Script does not rely on generic positivity. It acknowledges that circumstances can be brutal while celebrating the cleverness, work ethic, courage, confidence, and adaptability required to overcome them.